Dirty Social Media Tricks from Snapdeal?

First the story

1. A twitter handle- @vishukumar2011 tweeted following tweet on 6th of September. 
   
   It seems to be a tweet from a happy customer. It is re-tweeted by Snapdeal. Obviously they will like to acknowledge a happy customer and promote themselves. Absolutely fair. But it is also re-tweeted by two other handles - @VarunSadana and @SunitaSubra . Now, since I don't have suspicion about this tweet, I don't even care who they are.  
   Link to tweet - https://twitter.com/vishukumar2011/status/375694457208729600


2. Same person replies to another tweet on 23rd of September. 
   
   Now what is this. Obviously there is no value in that feedback. It is just appreciation. But I am not talking about that. I am wondering why a previously seemed snapdeal customer thanking on snapdeal behalf. This sounds suspicious. 


3. His Twitter Bio.
   
   Looks very normal. Doesn't seem to be from Snapdeal. Or possibly. Is he?


4. Let us search for his LinkedIn profile. 
   
   
   Here you go. He works for Snapdeal and He has been with Snapdeal since October 2011. Photo matches too.
   Link to his LinkedIn Profile - http://in.linkedin.com/pub/vishal-verma/35/99b/914
   
   
5. What about two other twitter handles who retweeted his previous tweet. I don't have any strong evidence (or I don't want to spend more time) but they too seem to work for Snapdeal.


6. On 23rd September, I confronted Vishal on twitter for an explanation.
   
   
   
   
   
   Instead of explaining, he chose to delete his tweet. He deleted both his tweets mentioned above. He changed his name, photo and bio on twitter.
   
   
   His tweet can still be accessed on google web cache (at least at time of writing this blog)- http://webcache.googleusercontent.com/search?q=cache:https://twitter.com/vishukumar2011/status/375694457208729600
   
   
   Link to my above tweet - https://twitter.com/nitzien/status/382171028039811072
   
   
   Link to @TheBigBhookad tweet which was also a reply to Vishal's tweet- https://twitter.com/TheBigBhookad/status/377636066083487744

Story Ends

Do I need to explain anything? I believe not.

Do I have problem with an employee promoting his company? Absolutely not. I truly believe that every employee is salesman. Every employee represents a company and she should work toward success of company. I appreciate his intention in second tweet. He took pride in his customer appreciation. But what do you think of his first tweet? Is it fair for an employee to behave like a customer on social media? Snapdeal retweeted their employee's tweet. Were they aware of him being employee. Possibly, they were not. What about other two employees? Were they aware of him being employee? Did nobody from his company noticed his first tweet and told him that there is something wrong in it? All these questions could be debated. I just wanted to tell you the story. :)